Roland Hofstra
I'm a Product Owner!

Roland Hofstra

Lead Product Owner at Royal HaskoningDHV

  • Age 29
  • I live in Amsterdam, The Netherlands
  • E-mail me@rolandhofstra.nl
  • Phone +31 (0)6 4169 3624
  • Studies MSc Innovation Sciences | BSc Future Planet Studies
  • Languages Dutch (native) and English (advanced)
  • Current focus Innovation | Creative services | Digital products
  • Drivers license B (automobile)

Download my resume

As the leading Product Owner at FastLane (a corporate platform-based startup within Royal HaskoningDHV) I am responsible for the initiation and execution of products that drive sustainability innovations within the real estate development industry. With my oversight, and the collaboration of the product team (developers, product owners, and (UX) researchers), we have taken FastLane from an abstract idea and turned it into a stand-alone revenue generating business.

In addition to product development I co-lead the creation of our vision, roadmaps and prioritization of deliverables. On a daily basis I am occupied as the executive of product roadmap deliverables which mostly consists of team and stakeholder management, and guiding the research, development and delivery of new features.

Educational background: I obtained a Master of Science (MSc) degree in Innovation Sciences (120ECTS). Previously I have obtained a Bachelor of Science (BSc) degree in Future Planet Studies. Experienced in qualitative and quantitative research with various focusses, mainly societal challenges and innovation theories.

Historical professional background: Professional Digital Creative for 14 years (50% of my life) as a freelancer and within an agency (half a year). Robust professional background web design, web development and online marketing, both as a creator as well as project manager.

Work Experience

2017-NOW

Lead Product Owner FastLane

As the leading Product Owner at FastLane (a corporate platform-based startup within Royal HaskoningDHV), I am responsible for the initiation and execution of products that drive sustainability innovations within the real estate development industry. With my oversight, and the collaboration of the product team (developers, product owners, and (UX) researchers), we have taken FastLane from an abstract idea and turned it into a stand-alone revenue generating business.

In addition to product development I co-lead the creation of our vision, roadmaps and prioritization of deliverables. On a daily basis I am occupied as the executive of product roadmap deliverables which mostly consists of team and stakeholder management, and guiding the research, development and delivery of new features.

Themes of current experience

  • energy modeling and conservation measures
  • building engineering and management
  • PSA (Professional Services Automation)
  • Salesforce
  • startup theory, Lean and Agile
  • user Experience and service design research
  • top-level stakeholder management

Solutions we develop

  • modular sales and project management system
  • tablet inspection application
  • energy calculations API
  • parametric building definitions and inspection
  • customer-facing portal with real-time insights
2004-NOW

Digital Creative (Freelancer)

Responsibilities

  • Project management of the developments of websites and online campaigns.
  • Requirement engineering, web design and user experience design for a multitude of websites.
  • Offline design for brochures, flyers, posters, magazines, etc.
  • Creative brainstorming for starting SME’s regarding their online strategy.
  • Acquisition of new clients and new projects Recruiting and managing outsourcing contracts

Skills

  • Web design
  • Graphic design
  • Branding
  • User Experience Design
  • Web development
  • Project and account management (SME’s)
  • Scripting
  • Animation
2016

Online Marketing and Communication Specialist

Responsibilities

  • Project management of the developments of websites and online campaigns.
  • Account management of some clients to see where their digital presence or processes could be improved.
  • Helped in laying the foundation for Switch to hire more employees to produce more online related services.
  • Web design and User experience design for several websites.
  • Creative brainstorming on online and offline marketing campaigns.

Skills

  • Project management
  • Creative solutions
  • Website development
  • Online Marketing
2014

VPRO Tegenlicht | Web editor (Internship)

At VPRO Tegenlicht I was part of the online editorial team. VPRO Tegenlicht is a documentary TV show which aims to grasp the quintessence of prominent trends and developments in the practice of critical journalism, and tries to improve understanding of the intricate inner workings of our modern society.

Responsibilities

  • Writing journalistic articles in support of the episodes
  • Video interviewing the directors of each episode
  • Maintaining and improving social media channels
  • Video and audio editing.
2015

Initiator Startup

Summary

  • Initiator and concept developer of a cross-device peer-to-peer sharing app focused on trading of toys and games between kids and their parents.
  • I was responsible for the user experience and graphic design, the test phases and writing a business plan.
  • Following the Lean approach a Minimal Viable Product was created using mock-ups
  • I terminated the startup because not being able to commit enough time beside my Masters and work.

Skills

  • Lean approach
  • Video animation
  • Business Plan
  • Graphic design
  • User testing

Education

2015 - 2017

Innovation Sciences, MSc

Utrecht University (UU) - 120 ECTS

The Innovation Sciences program has taught me how to transform new ideas into marketable innovations and to manage and promote innovation processes within companies as well as in society at large. Following this Master’s program developed my qualitative and quantitative research skills, my knowledge about how innovation can and should be approached within firms and society, and created theoretical insights in business processes.

Relevant completed courses

  • Societal Challenges & Innovation Theory
  • Quantitative and Qualitative Innovation Analytics
  • Innovation Systems and Processes
  • Knowledge Management

Relevant hands-on projects

Master’s Thesis: Conducting an independent qualitative multi-stakeholder research on the scarce scaling of IT healthcare technologies that enable aging in place.

Consultancy project: Qualitative research on what factors determine the quality of prospective network partners in the creative services industry.

Quantitative Analysis and Innometrics: Experience with data mining, data cleaning, data analysis and data visualization. Familiar with e.g. analyzing patent databases, and social network analysis between scientific authors. Research project on the influence of quantitative measures of knowledge creation on the financial performs of firms.

2011 - 2014

Future Planet Studies, BSc

University of Amsterdam (UvA) - 180 ECTS

The Future Planet Studies program focusses on creating interdisciplinary solutions on complex, contemporary sustainability challenges such as climate change, energy transitions, and food and water supply. Within the program I followed the Major International Relations, which focused on the international political aspects of global issues such as climate change, war, and the global economy. Following this Bachelor’s program developed my interdisciplinary thinking and reasoning when faced with complex challenges, and allowed for learning various skills in different disciplines.

Relevant completed courses

  • Future challenges, Innovative Solutions
  • Energy transitions
  • Political Economy
  • Political Structures and Processes

Relevant skills

Essays: Over the course of the program, a substantial essays have been written over a variety of subjects. E.g. food production systems, energy transitions, and future scenarios.

Skills: E.g. stakeholder analysis, interdisciplinary research, earth surface analyses using Geographical Information Systems, modelling and scenario building.

2001 - 2007

VWO

Veenlanden College Mijdrecht

Hoofdrichting: Economie en Maatschappij

References

  • Roland is the man whom I've collaborated with for years. We've first worked together on distinctive banner campaigns, later on, we collaborated on complete web developments. During those project, Roland did not only inspire our clients but also myself and the rest of the team which resulted in a stronger establishment of Switch. Roland has a feeling to style and online business in general, but also lets clients look at their firm or brand in a different way. Sometimes this is confronting for the client, but always aimed to create constructive solutions.

    Headshot
    Daniel Storm Owner Switch Reclamebureau
  • Roland is not only a very intelligent co-worker but also calm, reliable and creative. During his internship as an online editor for VPRO Tegenlicht he has revealed himself as a very fast learning and independent colleague at the editorial staff. He solves problems on his own, content- and technology-wise he is very capable and is enjoyable to work with. It would be a pleasure to work together somewhere in the future.

    Headshot
    Jasper Koning Online editor-in-chief VPRO Tegenlicht

Portfolio

August and July

My last finished project is the creation of a travel website for a client. August and July consists of a collection of high quality getaways in Europe and a supporting blog for travelling and lifestyle articles. For this project I am respsonsible for the UX-design, web design, project-management and web development.

#webdesign #ux-design #webdevelopment

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Share Your Toys

Share Your Toys is a startup concept that aims to making trade toys and games in your neighbourhood easy and fun. I am responsible for the full concept, designs and strategy. The startup was terminated but the introductory video can still be seen here.

#startup #concept #UX-design #webdesign

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Falcon Interactive

During the last 12 years I have worked for numerous clients on plentiful projects. Ranging from advertising webbanners to the full development of websites. I also did online and offline graphic design, ranging from flyers to developing a full corporate identity. Due to my studies I was working part-time for the last years. Therefore, only a very small selection of projects are shown here due to obsolescence.

#webdesign #graphic-design #webdevelopment

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VPRO Tegenlicht

At VPRO Tegenlicht I was part of the online editorial team. As part of the Online Editorial team I supported the editors and supported each documentary by writing journalistic articles, creating video interviews, maintaining the website and maintain the social media channels.

#interviewing #writing #video-editing #socialmedia

Article: 'Voetbal is kapot gemaakt' Interview: 'Oprichter van Peerby' All articles
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